Boris Fiedler is Head of Operations & Portfolio for Software & Digital at ABB Robotics, where he leads strategy, portfolio development, and business operations for ABB's robotics software and digital business. With more than a decade of experience spanning robotics R&D, business development, and digital transformation, he works at the intersection of AI and industrial automation. His responsibilities cover key elements of the Physical AI stack, including simulation, synthetic data generation, analytics, robotics software platforms, and autonomous robotic systems. Boris focuses on making Physical AI deployable at scale by providing the tools, workflows, and development platforms needed to develop, validate, and operate intelligent robotic applications in real-world environments. His work centers on enabling an ecosystem of developers, startups, and industrial partners to build Physical AI applications through simulation-driven development, synthetic data pipelines, analytics, and software-defined automation platforms, turning intelligent robotics into scalable real-world solutions.